I’m a Jack-of-all-trades
Let Me Speak Your Mind. I’m a Jack-of-all-trades. I’m not supposed to tell you that. I’m supposed to tell you about my in-depth knowledge of one specific niche and hope that that’s what you need to be written.
WHAT TYPES OF WORK DO I DO?
- Developing Job Tests
- Web Content
- Ghostwriting Fiction and Non-Fiction
- Developmental and Copy Editing
I can’t do that, though, because it’s not true. I’m a generalist — a woman — and, trust me, that’s exactly what you’re looking for if you want, for example, a new logo design The Internet lets you reach a larger audience for less money than has ever been possible. That audience consists of people of all different shapes and sizes, each one of them a consumer of information. I develop online tests for less fortunate youth who want to earn a GED diploma, and that reminds me… I’m supposed to help one of my cousins with that as well…
A specialist may connect with a small number of those people — the ones already invested in your niche. But that’s no way to expand your reach. Staying in your comfort zone will never allow your business to grow.
That’s where I come in. My varied expertise allows me to make connections and take your content in directions that will jumpstart your engagement and take your blog, book, or business to the next plateau. Be sure that, when you want to drive, you better be in the driver’s seat.
WHY HIRE A FREELANCER?
I mean, aside from this handsome face, what do I have to offer you that a full-time staff writer doesn’t?
- Cost. First and foremost, working with a freelancer saves you money. Having someone on staff is wonderful and useful, certainly, but it also costs more in salary and benefits. You don’t have to pay me for my coffee breaks, and I already have a desk in my corner office.
- Competence. Freelancers require less training. The time that your new staff writer would spend learning your company policies, I could spend producing content that will make you money. I have an extensive background in an unbelievable number of subjects, and I’ll put every bit of my knowledge to work for you.
- Satisfaction. Writing is my business, and I am my own product. If you’re not satisfied with what I have to offer, my business suffers. Your satisfaction is my highest priority, which means I produce quality content — every time.
- Flexibility. I’m flexible. Not in the “get my foot stuck behind my head and have to call 911 again” way, but in the “if you need something changed and it’s maybe a little bit after normal working hours, you can still call me and I’ll work with you” way.
The other day, a direct mail letter arrived in our mailbox for ‘the householder’. It was for a storage company who, having somehow got wind of the real estate agent’s sign on our fence, were pitching their facility and packaging services. Maybe they go through the ‘for sale’ ads, I don’t know, but it was a good idea – though I think I could have done a better job on the sales letter.
Trouble is, it’s actually our neighbors who are selling. It’s easy to see how the mistake happened; we’re number 7 and our neighbors are 7A, the property having been subdivided sometime in the 80’s. But if you’re going to market directly to those who are likely to need your services sometime in the near future – and if not, then why? – it’s worth double-checking to make sure it’s going to the right potential customer. Your worth of mouth advertising is working for you!
Otherwise, it might instead end up with someone who just writes a blog post mocking your mistake.