Exhibitions Provide Great Benefits For Your Start-Up Business
Often new and start-up businesses shy away from the opportunity to be a part of an exhibition or trade show, as the fear of the costs is so great. But exhibitions are cheaper than you think and can provide you with a huge boost in revenue, as you can earn back everything you invested in the exhibition, gain more revenue and acquire new customers.
Gaining a list of customers to retain is the crucial part for a start-up business, as you won’t be able to last long unless you’re actually selling your product or service. A large stumbling block in this is letting the right people know that you exist. Exhibitions are more often than not industry specific, so people who attend them are interested in that area. This is where you will find your target audience all in one place. Now you simply need to gain their attention over everyone else’s.
Your stand is your main selling point at an exhibition and for this reason, it must communicate your brand, vision, mission, and USP (unique selling point) all in one easy to see and understandable package. An experienced exhibition stand developer will be able to help you with this, as when designing the stand they adhere to the principles of using your brand as the primary communication, so the first thing to get people’s attention, combined with the secondary communication which highlights your mission and vision and the third communication of your USPs. The idea is that people can see who you are, what you do, and why you’re different in one go. The information is readily offered to them without them having to search for it.
If buying an exhibition stand is out of reach of your budget, then consider the option of hiring one. You gain the same benefits from a hired stand as you do a bought one. Opting for hired stands might be the better option in the long run, even if it is a higher long-term investment than a bought one, as changing or rebranding your message will be easier. Opting for a re-brand isn’t that unusual for a start-up business, as you may have got the products spot-on with your audience but are communicating with them in the wrong manner. A re-brand can often fix this dilemma.
Once you have people’s attention, it’s time to sell yourself and your product or service to them. Don’t be too pushy, but don’t seem uninterested either. Let people have a look at your brochures and keep an eye on their body language. You’ll be able to tell who is interested and who is just having a quick look before moving on. Focus on the interested people and offer them advice on your product or service. Be enthusiastic about your business, as enthusiasm is contagious and if the potential customer sees how passionate you are about your business then they will gain trust in your abilities and your brand as long as you can keep your cost in hand.
A cheap and easy way to be sure that people know where you are and that you will be attending is to not only promote the event on your website, but to also talk about it on social networking sites such as Twitter, Facebook, and Linkedin, but also through social bookmarking sites like Reddit, Stumble Upon and Pinterest. On Social bookmarking sites, you can use pictures of your stand to show what people can expect, or use an image of your brand logo with a caption about the event and that you are attending.
Using these sites is also good publicity for after the event. It’s a good idea to discuss the results of the exhibition, how you got on and how much you enjoyed it, on your blog or website, as well as on the social networking sites. Potential customers may have been unable to attend the exhibition, but still be interested in what happened, so you can provide them with information about the exhibition while simultaneously communicating your brand message.