April 2018

How Valuable Is Word of Mouth Advertising?

It should come as no surprise that the most successful marketing campaigns include multiple media forms and channels. Typically those media forms and channels include social media, search engine optimization, print and possibly more. Unfortunately, many small businesses forget one of the most powerful and economical marketing tools: Word of Mouth.

So how do you increase your word of mouth advertising? It really isn’t difficult if you are creative. I learned that when I set up a high school club some years ago. Here are a few ideas. . .

Ask friends, family, and customers to recommend your services. It may be as simple as just mentioning you would really appreciate them talking you up or you may have to be a little more creative.

Offer a discount for referrals. Something as simple as 15% off or a free upgrade of services or products for the referrer and/or referral may be enough to really get things rolling. The logistics of the discount can be as simple as handing out business cards with the referrers name on the back or as high-tech as a custom web form. Itá all about the anonymous customer where every one counts!

Give away small promotional items, such as pens, notepads, magnets, etc. When a customer uses the promotional item in front of someone else it may have the potential to strike up a conversation about your business, products, and services.