January 2016

So you’ve found your dorm roommate. Now what?

So here is a story about finding a dorm roommate. Whether or not you chose a roommate or were assigned one, you’re now stuck living with somebody for the next few months of your life. Obviously, you want that to be as good of an experience as possible for the both of you.

It’s best to get a start on building a strong bond well before you guys start living together. No matter what, it will be awkward at first, but you can do your best to eliminate at least some of it beforehand. If you already know the person you’re going to be living with, a lot of this you won’t have to worry about, but for those of us who are starting fresh,  it’s best to have something to start with.

To begin, do you have any way to contact him or her? Did your school provide you with an e-mail address, a phone number, or a physical address? How about a name at least? If you don’t have any of these, then I hate to say it but you’re screwed.

Luckily I don’t know of any schools that don’t at least give you some information on the other person, so that’s good.

Creating a Brand Online-Lessons from Star Wars

Star Wars creator George Lucas would probably be the last one to disavow the power of the Force. TheForce.Net that is. The Website draws up to 50,000 fans a day, and boasts more than 9,000 pages compiled by 52 staffers across the United States, Canada, Europe, and Australia. It regularly releases juicy tidbits, images, and audio clips of upcoming releases. It was the first, for example, to release sound files of the bungling, Bob Marley-talking alien Jar Jar Binks three months before he appeared in 1999’s The Phantom Menace.

So what could trouble Lucas and his privately held, San Rafael, Calif.-based Lucasfilm, about the TheForce.Net? How about this: The Website is run by unpaid volunteer fans. It is wholly independent of Lucasfilm, or any other Lucas corporate entity for that matter, and it rivals Lucasfilm’s official Star Wars site in both scope and sophistication.

Most corporations owning a brand like Star Wars would power up their Death Star against such blatant brand encroachment. Imagine McDonald’s sending over complimentary burgers and fries to the volunteer staff at a BigMac.Net. Not likely.