You want to DRIVE, right?
Understand Internet Search Marketing for driving traffic to your Website.
As more and more businesses shift their focus to the Internet for increasing their business, you should also incorporate Internet search marketing into your overall business development plan to increase your online visibility and sales. Many people feel that this is true just for the Internet-based businesses, but this kind of strategy is also necessary for the traditional offline businesses.
Today, more than 870 billion dollars worth of business is done using the Internet and it is increasing day-by-day. The biggest benefit of the Internet is that any business can get across its message to millions of people in the desired areas at a cost, which is substantially less than the traditional offline marketing. The online marketing today is just like the hype over the wheel invention. But for different purposes!
While there are numerous components of Internet search marketing, they can all fit into two broad classes of Internet marketing. However, before discussing them, it is necessary that we have a general understanding of what actually makes search engines happy.
Mostly the Internet marketers talk about Google when they discuss search engines. However, there are other major players such as Yahoo, MSN, and Bing, but Google is the king. Most of these search engines share the same criteria. Get noticed by the Search Engines and you may get filthy rich!
Search engines are primarily not interested in the Internet marketers or their initiatives, but in the people who are interested in using their service to research on some subject, product or service. Search engines want to make sure that the person using their service gets the precise information he or she is looking for within seconds. So, when any user enters the keywords, search engines want to ensure that they provide links to many sites that have tons of information on that particular search item. This is a different world than word-of-mouth awareness!
Learn how to grab attention here and you will be rewarded! Therefore, the first requirement for any business that is interested in using the Internet search marketing is to figure out the terms (keywords) that are used by the prospective customer and to provide the content that is relevant to those particular terms. Beware of overexposure, though!
Organic Search Marketing
The ultimate goal of organic search marketing is to develop a site that is coded exactly in the same way as desired by all the major search engines. Because this can get the highest possible rankings to the sites of the Internet marketers when any person searches for their kind of products or services on search engines. The technique used for developing that kind of perfect website is often termed as search engine optimization (SEO). But this is not all. Young start-ups should also use platforms like exhibitions and shows for their exposure.
On-page and Off-page SEO strategies
On-page strategies are the ones that can be implemented within your site content. They mostly relate to the things such as appropriate keyword density, META tags, relevant content, efficient page linking, page layouts and so on. On the other hand, off-page optimization strategies involve things such as social network marketing, content marketing, article & blog submission, social bookmarking, directory submission and so on. All these initiatives are aimed at improving the site visibility by getting quality backlinks from the other sites. On and Off – In and Out – How do you like it? Both ways are good! You deserve success on both accounts!
Search engines rank sites on the basis of their popularity (number of backlinks to their site), as this helps them in indexing it in a proper way so that when searches are carried out for your specific niche keywords, your site delivers all that is required by the searcher.
Paid Search Marketing
Paid search marketing is not dependent on various SEO strategies to achieve a first-page rank on search engine result pages. Commonly referred to as PPC (Pay per Click) advertising, it is an online marketing process where ads are placed by incorporating your niche keywords and they appear on the search engine result pages whenever your keywords are searched by people on major search engines. PPC is a highly useful tool for your business. USE IT!
So, the main concept is that you bid on some keywords and when searches for those keywords, your PPC ad will show up. When they will click on your ad, they will be directly taken to your sales page or squeeze page. See also this post “Feeling guilty for Being Happy?”
The methodology used in Sponsored Listings
Search engine marketing (SEM) companies function just like the traditional advertising companies, except that their ads are placed in the sponsored listing section of search engine result pages and not in any print or TV ad campaign. These companies are paid by the businesses running their ad campaign.
Search engine marketing campaigns have four components:
The headline or title of the ad, the URL of your site, the product or service details, and your niche keywords that you have chosen as “triggers”.
Whether your PPC ad will appear in the sponsored listing or not will depend on the keywords chosen by you. They act as triggers and match with the keywords used by the user in the search query on the search engine, along with your bid for that key phrase or keyword, and whether you have maxed out your budget for that day.
The exact position of PPC ads is determined by the highest bid paid for that keyword by a business. Search engine gets paid only when someone clicks on a PPC ad.
PPC campaigns often have hundreds or sometimes even thousands of keywords. These ads start sending traffic to your site as soon as you have created them and have placed money in your account. These types of ads are great for time-sensitive product launches or for building brands. Even though you are charged only when some person clicks on your ads, but still if your Internet search marketing campaign has some high volume keywords, then your campaign can turn expensive.
Therefore, whether you want to opt for the PPC marketing strategies or want to use organic search in your Internet search marketing, it definitely pays to understand how these search engines work and what they are actually interested in. This task sometimes becomes difficult because major search engines never use identical algorithms and they often change them without any warning.
Nothing can ever go by easy, can it?