Once your blog has been established and you are meeting your initial goals it s time to look to the future. How do you want to grow your blog? What are the possibilities? You can add monetization methods. You can offer more value. And of course you can grow your subscriber base. Here are five…
Think about the people and companies you buy from. You buy from people and companies you like. You buy from people and companies that represent credibility and authority. You buy from people and companies who have created a strong image in your mind. Your customers buy for the same reasons. They buy from companies that…
Rather than send a direct mail campaign via snail mail, and hope for the best, backend sales strategies and secrets are much more useful, targeted and effective. So how do you make it work? The secret to any good backend sales strategy is to not only recognize what the customer wants, but to in turn, fulfill that need.
This month I’m exploring the idea of Backend Marketing, you can read my first and second posts if you want. Yes, it’s a hard pill to swallow, but the old saying, “the customer is always right” has remained the golden rule of business since the beginning of time. Or at least soon thereafter. You see, there are…
Note to readers: Seems my first attempt to post this didn’t cooperate…so let’s try it again Social media is many things. It’s a fantastic business building tool. It’s a great networking and learning tool. And when used correctly it can be a good selling tool. Here’s how to sell with social media. Use social media…
Watching this video by Gary Vanerchuk got me thinking about how sometimes we simply don’t react fast enough because we might be afraid to, or we don’t have the answers, or we simply think we know what the best way is to react to something. I work with my clients as if their business is…
When is Internet Marketing Worthwhile? In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign…
