Think about the people and companies you buy from. You buy from people and companies you like. You buy from people and companies that represent credibility and authority. You buy from people and companies who have created a strong image in your mind. Your customers buy for the same reasons. They buy from companies that…
Your prospects buy for emotional reasons. However, they justify their purchase based on logical ones. Credibility is one element of your copy that may appeal to both aspects of your prospect s decision. Credibility speaks to any doubts they may have. It helps them both believe your claims that your product or service will change…
Many businesspeople resist starting a blog in the first place because they have no idea what they can write about every week for the rest of their life. While the idea of blogging into eternity may seem a little daunting, it shouldn’t be. Assuming your business is in a niche you enjoy, you should never…
Are you guilty of any of the following email marketing crimes? emailing your list once per year or less (the horror!) hiding your signup box on your site because you don’t know what to send anyway (oops!) having two people on your email list – your mom and your significant other (how sad!) No worries….
Want a sure-fire way to make your writing even better, no matter what your current level may be? Here it is, in a word: Editing. All writers, professional or amateur, need to edit their work. Editing makes the difference between a masterpiece and an unreadable mess. If you don’t edit your writing, you might discover…
Warning: This may go into rant mode! I have some strong feelings about this, the whole idea of using a free hosting site for your business (whether established or new) just screams at me as tacky (and if I offended you, maybe this is something you need to think about). I’ve heard folks say…
Starting today and every Thursday for the next 10 weeks or so, I’m sharing my blogging tips. Take you from the initial stages, right through content development, headlines and so much more…be sure to check in every Thursday! Be sure subscribe so you don’t miss a post! Subscribe Here Starting a blog is one of…
What do you consider to be one of the key features of your website? Your design? The Functionality? Call to Action? Think again. What about your website hosting. Often overlooked and often a decision made in hast because you know you want to get your site online, but you just have the time to think…
Blog posts come in many different forms and lengths. If you want to keep your blog fresh and interesting, you should post often. Creating different types of blog posts will keep your audience interested. It will also keep you from being bored with your blog and I find when I’m struggling with an idea to…
In our new online world your business MUST have a website if you don’t you might as well not exist for the the millions of users who access the internet to find a restaurant, shoe store or simply to look for answers to solve a problem. Your business website is the equivalent to having signage on the street. The…
