Think about the people and companies you buy from. You buy from people and companies you like. You buy from people and companies that represent credibility and authority. You buy from people and companies who have created a strong image in your mind. Your customers buy for the same reasons. They buy from companies that… Continue Reading
Category Archives: Marketing
Are you adding credibility to your web copy?
Your prospects buy for emotional reasons. However, they justify their purchase based on logical ones. Credibility is one element of your copy that may appeal to both aspects of your prospect s decision. Credibility speaks to any doubts they may have. It helps them both believe your claims that your product or service will change… Continue Reading
Finding topics for your blog
Many businesspeople resist starting a blog in the first place because they have no idea what they can write about every week for the rest of their life. While the idea of blogging into eternity may seem a little daunting, it shouldn’t be. Assuming your business is in a niche you enjoy, you should never… Continue Reading