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Category Archives: Biz Smarts

Having a Backup Plan in Place….

In Case of Emergency Break Glass

For those of you who know me, or follow me on Facebook or Twitter may have seen a few updates in the past few weeks regarding my personal challenges.  My father passed away (though not unexpected it was quicker than we thought) February 5, 2011.  This event of course turned my focus from work and…

Your Business – Are You Thankful?

Happy Thanksgiving to all of my Canadian friends and clients!  Happy Columbus Day to my friends and clients south of the border!  It’s a three day week for most of us here in North America and it’s a time for all of use to enjoy time with family and friends, yet here I am in…

Backend Marketing & No I don’t mean your….@#*

This month I’m going to spend some time explore Backend marketing strategies and how they can impact your business as well as the content you share with your audience and community.  This is the first in a series of posts I’m going to share this month and if you’d like to explore the idea a…

Figure out your niche will give you laser focus

If you’ve been following my journey of getting laser clear on my niche after reading the blog on Copyblogger about 6 Online Business Mistakes, you can also see what I’ve been writing about in my previous posts (here and here). This weekend my intent was to spend some time focusing on where I see my…

What if my problem is I can’t figure out my niche?

So on Wednesday, I wrote about the reaction I had after reading a recent Copyblogger post about online marketing mistakes.  The post was timely because I’ve been revamping my services (I’m in the midst of it this week) and was struck hard with the idea that where I’ve put my marketing focus to date is…

“It’s only a niche when they share a problem”

If you read my previous post you’ll know that I’ve been doing a lot of think about my business where I’m at and my move to cull out the stuff I’m not enthusiastic about and focus on the projects and tasks that excite me.  This morning, I was reading the last blog post from Copyblogger,…

Forget everything you thought you knew about business

I’ve been taking some time this summer to read some books that I had heard about and wanted to read.  Two of which, The Wealthy Freelancer by Steve Slaunwhite, Pete Savage and Ed Gandia; and Rework by Jason Fried and David Heinemeier Hansson, different topics but all relevant to freelancers and small business. Something I’ve…

Are You Your Own Best Boss?

As a solo professional or freelancer,  I often have conversations with clients and colleagues on what we should do in our business versus what we truly enjoy doing.  I know for me, it’s something I’ve often struggled with both personally and professionally.  I had dreamed of being my own boss and being in control of…

Smart Women Know Who to Ask

I came across the article recently and wanted to share… Smart Women Know Who To Ask Have you ever had a Big Idea that you were over the moon about only to have your hopes dashed because you shared it with someone who you trusted and they told you (typically in a very flat tone)…

Team Management – How Are You Doing?

Everyday we manage mulitple responsiblities, some of us excel at taking care of the details and thrive in such an environment. While others struggle trying to keep track of the details and truthfully dread having to do any kind of follow up. As an Online Business Manager and Virtual Assistant I often find myself in…