Author:Sharon Allen

I’m a Jack-of-all-trades

Let Me Speak Your Mind. I’m a Jack-of-all-trades. I’m not supposed to tell you that. I’m supposed to tell you about my in-depth knowledge of one specific niche and hope that that’s what you need to be written.

WHAT TYPES OF WORK DO I DO?

  • Developing Job Tests
  • Web Content
  • Ghostwriting Fiction and Non-Fiction
  • Developmental and Copy Editing

I can’t do that, though, because it’s not true. I’m a generalist — a woman — and, trust me, that’s exactly what you’re looking for. The Internet lets you reach a larger audience for less money than has ever been possible. That audience consists of people of all different shapes and sizes, each one of them a consumer of information. I develop online tests for less fortunate youth who want to earn a GED diploma, and that reminds me… I’m supposed to help one of my cousins with that as well…

A specialist may connect with a small number of those people — the ones already invested in your niche. But that’s no way to expand your reach. Staying in your comfort zone will never allow your business to grow.

You want to DRIVE, right?

Understand Internet Search Marketing for driving traffic to your Website. 

As more and more businesses shift their focus to the Internet for increasing their business, you should also incorporate Internet search marketing into your overall business development plan to increase your online visibility and sales. Many people feel that this is true just for the Internet-based businesses, but this kind of strategy is also necessary for the traditional offline businesses.

Today, more than 870 billion dollars worth of business is done using the Internet and it is increasing day-by-day. The biggest benefit of the Internet is that any business can get across its message to millions of people in the desired areas at a cost, which is substantially less than the traditional offline marketing. The online marketing today is just like the hype over the wheel invention. But for different purposes!

While there are numerous components of Internet search marketing, they can all fit into two broad classes of Internet marketing. However, before discussing them, it is necessary that we have a general understanding of what actually makes search engines happy.

How Valuable Is Word of Mouth Advertising?

It should come as no surprise that the most successful marketing campaigns include multiple media forms and channels. Typically those media forms and channels include social media, search engine optimization, print and possibly more. Unfortunately, many small businesses forget one of the most powerful and economical marketing tools: Word of Mouth.

So how do you increase your word of mouth advertising? It really isn’t difficult if you are creative. Here are a few ideas. . .

Ask friends, family, and customers to recommend your services. It may be as simple as just mentioning you would really appreciate them talking you up or you may have to be a little more creative.

Offer a discount for referrals. Something as simple as 15% off or a free upgrade of services or products for the referrer and/or referral may be enough to really get things rolling. The logistics of the discount can be as simple as handing out business cards with the referrers name on the back or as high-tech as a custom web form. Itá all about the anonymous customer where every one counts!

Give away small promotional items, such as pens, notepads, magnets, etc. When a customer uses the promotional item in front of someone else it may have the potential to strike up a conversation about your business, products, and services.

Exhibitions Provide Great Benefits For Your Start-Up Business

Often new and start-up businesses shy away from the opportunity to be a part of an exhibition or trade show, as the fear of the costs is so great. But exhibitions are cheaper than you think and can provide you with a huge boost in revenue, as you can earn back everything you invested in the exhibition, gain more revenue and acquire new customers.

Gaining a list of customers to retain is the crucial part for a start-up business, as you won’t be able to last long unless you’re actually selling your product or service. A large stumbling block in this is letting the right people know that you exist. Exhibitions are more often than not industry specific, so people who attend them are interested in that area. This is where you will find your target audience all in one place. Now you simply need to gain their attention over everyone else’s.

Tracking sales per employee as a metric for measuring productivity

It pays to be lean in mean times. It pays to be lean in good times, for that matter. But how lean? Companies are slashing head counts – about 572,000 job cuts were announced since January 2012, according to Challenger, Gray & Christmas, And now they’re hiring again like crazy…So let’s look at some practices that were common just a few years ago so that, when needed, we’ll know what to do.

Before companies cut the ranks, some executives say that implementing less draconian measures could bring better long-term results. Instead of dropping employees from the payroll, companies can boost the bottom line by focusing on efficiency and productivity. In short, by getting more out of employees.

One way to do this is by tracking sales per employee, a valuable metric for measuring productivity. Salesforce.com, for example, uses sales-per-employee numbers to compare the relative performance of internal divisions. Employees are also encouraged to take career aptitude tests to determine if this line of work is what they’re really good at, or that they may consider changing to another professional field.

More About The Anonymous Me

When my friend Kate tagged me for another meme, I hesitated going through with it (sorry Kate, still love you!) for two reasons. The first is my tendency to share too much and go to dark places when asked to reveal things about myself (also famous last words in my last meme didn’t turn out so well) and second, well, I’m supposed to stay semi-anonymous in this blog and the more I write about the details of my life, the less anonymous I am.

BUT, I love Kate and she tagged me and let’s face it, I like talking about myself, so I decided to do it.

Here is it is:

All About Me

10 years ago: I was 27 and desperately alone. I’m talking ALONE. I had just moved to a new city and didn’t know anyone. I was starting to become friends with a few people from work. I was also starting to date some wrong guys (and I mean WRONG) and the possibility of finding and marrying my dream husband wasn’t even in my wildest imagination. Oh yeah, and my job was kicking my ass.

Feeling guilty for being happy?

Do you ever feel guilty for being happy when there is so much sadness around you? I watch the news and am horrified and saddened by what’s happening abroad and in America.  I listen to the stories of suffering right here in our community with people losing their jobs and trying to figure out how they will take care of their family.

I watch the news and heart sinks but then I turn off the TV and start making dinner for my family.  By the time we’re sitting around the table and having dinner, I’ve pretty much forgotten the misery that a mere hour ago had infested my heart.

Now I’m playing with my little boys and making them laugh by making silly faces.  After dinner, we run around and play tag and all fall on the floor in a pile of giggles.

But after the kids are asleep and my head hits the pillow, my mind goes back briefly to the sad news I heard earlier in the day and I feel both sad and grateful.  Sad that there is so much suffering and hardship in the world but grateful that I can protect my children from it, for now.

The Beauty of Time Stamping Post

For most of you readers, this will probably be old information but to some others, it will be new. To all, it should prove to be helpful in some shape or form. Now I am not sure about you all, but I would always wonder how these “pro” bloggers post two to three times a day consistently. How they always find a time to make these post which is usually at certain time intervals.

I figured maybe they type the blogs or at least notes on their phones until they have time to reach a computer. It also crossed my mind that these “pro” bloggers are online all day and have no other life. But neither of these answers seemed to make sense nor did they seem to be correct. What per say is the key to a consistent blog schedule? It is a consistent post writing schedule.

The Time Stamp

See what the big shot bloggers do is take advantage of a little tool known as “time stamping” post. Simply put, this allows a person to type a post and schedule it to post on a certain time and date. This works wonders if you do not have the time to be at the computer all day. It is available for both WordPress as well as Blogger blogs.

Would you like an apple pie with that?

There have been articles in the news lately where obese people are suing airlines for forcing them to purchase an extra seat. There was the Code Pink post on Two Babes that prompted the attention of someone pointing out the “discriminating” factors within the post itself and the comments from some readers.

You know, I have all the sympathy in the world for some people that are obese because of an illness, but I don’t see obesity itself as an “illness.” I see it as a choice.

I’ve reached an age where I must watch my food intake in order to fit into the clothes I have. The main reason I don’t overeat so much anymore is simply because I’m too damn cheap to go out and buy a new wardrobe to cater to my uncontrollable eating habit, which by the way costs more money as well.

So to save money on things like clothes, food, not to mention my overall health, I just don’t eat as much. Why is that such a difficult concept to grasp?

Why We Are Oversharing and How to Stop It-10 Simple Rules

Most of us don’t go around telling total strangers about the most intimate parts of our lives.  We don’t even share these parts with most of our family or close friends. But I talk about with strangers; recently I shared my life stories when chatting about the GED test with people from the GED Prep course. Kate was super helpful!

These secrets become our little treasures or burdens.  There may be some reasons that we don’t talk about them; maybe we’re just private and choose to keep things close to our chest, or we’re embarrassed about our quirks, maybe we’re scared that would be ostracized by our community if they knew the weird things we find interesting.  The secrets may be big and small but they are ours, and we hold on to them with a tight fist.

What is fascinating to see, however, is how the blogosphere opens that fit for a lot of us.  We start to share incredibly intimate and embarrassing things about themselves through this medium with little or no fear.  Why is that?  Why do we choose to share it with the entire world on the internet?