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This month I’m going to spend some time explore Backend marketing strategies and how they can impact your business as well as the content you share with your audience and community.  This is the first in a series of posts I’m going to share this month and if you’d like to explore the idea a bit more you can down load my free report which you can download in the top right hand corner of the site.

Backend Marketing is critical to the success of your business. Why? Because without them a sale is just a sale. Possibly a one-time only sale. But apply backend marketing strategies, and now you have a customer who is invested. Now you have a customer who has not one, but two experiences buying from you. And that customer (if you approached the backend sale correctly) now feels appreciated, catered to and well-served.

Have you ever heard of the 80-20 rule? In marketing, 80-20 refers to this simple theory: 80% of your sales come from 20% of your customers. In other words, make your customers happy above all else because they are the ones who hold the power. And the good news is, you know that you already have their attention.

Why waste your time targeting unknowns when you have an ingratiated audience at your fingertips? Now, of course there is a place – a very important and prominent place – for new customers. The ultimate goal is to continually grow your business and you can only do that by gaining new customers. However, you cannot and must not neglect your existing customer base.

They are the ones who feed you. They are the ones who have already invested in your business. Serve them well and you will be well served in return. Not only will they continue to make purchases from you, but they are likely to recommend you to others should you show them what true customer service and quality product delivery really are.

So remember, take care of your customers. Because if you follow up on the backend, your business will flourish.

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