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What Makes E-commerce Hum

What makes e-commerce hum? Dozens of technologies and companies, most of which you’ve never heard of. These are the so-called “enabler” companies, the firms competing fast and hard to build the infrastructure for e-commerce in both the retail and business-to-business universes. From the front end to the back, they make the hardware, software, services, tools, and transactions platform that make the wheels of commerce turn.

Enabler companies with unsexy names and services drive the process.

The enabler group has sneaked beneath most of the news media’s radar, but not Wall Street’s. A quick glance at the latest Internet stock rankings from New York-based Pegasus Research International reveals an eye-opening fact: Seven of the ten best-performing Internet stocks in 2016 – companies with a majority of revenues or customers linked directly to business – aren’t true Internet companies at all. They’re all Internet-company enablers. (And that figure doesn’t even include VerticalNet, which is a hybrid, doing business over the Web and enabling others to do so as well.)

Creating a Brand Online-Lessons from Star Wars

Star Wars creator George Lucas would probably be the last one to disavow the power of the Force. TheForce.Net that is. The Website draws up to 50,000 fans a day, and boasts more than 9,000 pages compiled by 52 staffers across the United States, Canada, Europe, and Australia. It regularly releases juicy tidbits, images, and audio clips of upcoming releases. It was the first, for example, to release sound files of the bungling, Bob Marley-talking alien Jar Jar Binks three months before he appeared in 1999’s The Phantom Menace.

So what could trouble Lucas and his privately held, San Rafael, Calif.-based Lucasfilm, about the TheForce.Net? How about this: The Website is run by unpaid volunteer fans. It is wholly independent of Lucasfilm, or any other Lucas corporate entity for that matter, and it rivals Lucasfilm’s official Star Wars site in both scope and sophistication.

Most corporations owning a brand like Star Wars would power up their Death Star against such blatant brand encroachment. Imagine McDonald’s sending over complimentary burgers and fries to the volunteer staff at a BigMac.Net. Not likely.

Money Saving Secrets Of AdWords Bid Management

So, you’ve added all your keywords, written some fantastic ads and linked each to relevant landing pages that are guaranteed to sell your business. It’s now time to decide on your AdWords bid management strategy.

You’re on a tight budget (let’s face it who isn’t) and your profit margins are small. The minimum bid for most of your keywords is 10 cents so let’s start there and work up – right?

Wrong!

The Right AdWords Bid Management Strategy

A bid management strategy that starts with low bids on all your keywords will typically mean your ad position will also be low. This will translate into a low click-through-rate (CTR) for your ads and CTR is one of the most important factors in determining your Quality Score (QS). The lower your CTR, the lower your QS, the more you pay in bids.

When introducing a new keyword to your campaign, always start by bidding high to secure a top ad position on the search engine results pages (SERPs). Top ad positions typically get clicked on more often and this will help you too for building up a good keyword history.

My Addiction To Chewing Ice-Behind the craving

Hi, my name is Crazy and I…am an addict. I am addicted to ICE. No, I don’t shoot up or smoke meth. I’m talking about actual ice. You know, the stuff you put in your drinks to keep them cold.

It started when I was a teenager. Sometimes I would finish a drink and there would be a few half melted pieces of ice sitting in the bottom of the glass. I would suck them up and crush them between my teeth, enjoying the way the tiny particles of ice would slowly melt in my mouth. Back then it was just something I did once in a blue moon. I could take it or leave it.

But about 10 years ago things started getting out of control. What was once just an occasional pleasure had become a daily habit. I was chomping ice after every drink. In fact, I couldn’t even have a drink without ice. I became an ice connoisseur. While I would chew on any ice that came my way, I preferred my ice crushed.

I knew which places had the best finely crushed ice. The ultimate high was the soft, silky shaved ice at the snow cone stands. No syrup for me, thank you, just give me a big old cup of shaved ice piled at least 4 inches above the top.

Seniors on Facebook, OMG what now?

I would like to make a very special announcement…my mother has discovered the biggest time waste of all time wastes, Facebook and YouTube!!! Watch out YouTube; my mother is searching you for funny videos.  The world will never be the same.

Among her many discoveries on that magical thing called the internet is my blog! After writing over 200 posts (every day since June 17), my mother is finally reading what I’m piecing together every night.

Welcome, mom!  It’s going to be so much fun to have you with me during the rest of my year of writing dangerously!

How did she suddenly come upon this rarest of all things, the internet, you might ask.

Why We Are Oversharing and How to Stop It-10 Simple Rules

Most of us don’t go around telling total strangers about the most intimate parts of our lives.  We don’t even share these parts with most of our family or close friends. But I talk about with strangers; recently I shared my life stories when chatting about the GED test with people from the online platform Covcell. Kate was super helpful!

These secrets become our little treasures or burdens.  There may be some reasons that we don’t talk about them; maybe we’re just private and choose to keep things close to our chest, or we’re embarrassed about our quirks, maybe we’re scared that would be ostracized by our community if they knew the weird things we find interesting.  The secrets may be big and small but they are ours, and we hold on to them with a tight fist.

What is fascinating to see, however, is how the blogosphere opens that fit for a lot of us.  We start to share incredibly intimate and embarrassing things about themselves through this medium with little or no fear.  Why is that?  Why do we choose to share it with the entire world on the internet?

Safety guidelines: Your child has become mobile

Safety guidelines: Your child has become mobile, and will likely get into things in your home, in order for him to explore his environment safely here are a few tips.

  • Make sure you have placed safety guidelines in place in your home.  Place plugs in electrical outlets, lock doors or safety latch doors you do not want the child entering. Place latches on cabinets. Consider bracing furniture to the walls, if you have a child that likes to climb.  Safety gates so your child cannot get down the stairs.
  • A Picky Eater: So you feel your child is a picky eater.  Most children are probably getting enough nutrients, even if they are not eating what you would expect.  As long as the child appears to be growing and developing properly, and has the energy to play-they are probably getting enough nourishment.

Parents of picky eaters should remember that:

How to prepare for a Weekend getaway

This past weekend I did something I haven’t done since before I became a mother: I went away. By myself. For years one of my closest friends and I have tried to plan a weekend at her family’s cottage and it’s never worked out, but on Friday afternoon I packed my things and headed out for a totally relaxing weekend. No kids, no husband, no responsibility…just me and a good friend and a whole lot of beautiful scenery. And wine. And beer.

I was in such a rush to leave I left my purse sitting by the front door. Dave came home from work that afternoon and I couldn’t get out of the house fast enough.

We had an amazing weekend – the weather was absolutely gorgeous and it was totally friggin’ awesome to kick back with a good friend and just chill. At night we sat on the deck and gazed at the stars; we went down to the dock and drank our coffees by the water in the mornings. We talked and laughed and shared silence together. We went for paddleboat rides, played games and took in the crisp air, not to mention the brilliant fall colors that were peeking through.

My October Goals and NaNoWriMo 2016

Time is flying, it’s almost October and the most 2 important goals for October are getting ready for nanowrimo and help my cousin to start with an online GED prep course.

There’s a lot to do if I’m going to pull this off. I’m off to a good start. The second goal (working for the GED exam) is a well structured and plan. We intend to work daily for at least one hour using mostly the website Coccell.com, as all we need is there.

The nanowrimo prep is a different story. First, I had to pick a genre. Ideally, I would have chosen literary fiction, but who am I kidding?  I chose Chick it.  What I have in mind is not technically chick lit.  I’m not hip enough for real chick lit.  But, it’s definitely for chicks.

Then I had to come up with a story. Done. Next, character names and backstories know where I want to start and what happens in the end. I have several “scenes” that have to take place. Now I have to fill in the details.

Gifts Ideas in August

8eef7f59865ea79635a97a69cb62f932I know it’s a little early to talk about Christmas gifts as summer is still around us, but it will be December before you know…ask any kid what one of their favorite parts about Christmas is and they will tell you the lights.

That holds true for most adults, too, so it is no surprise that the lighting fashion of the holiday season has become a popular staple at many other events, such as weddings, backyard parties, proms, and charity galas. Making the choice in which style and type of lights is key to a successfully designed space.

Many of these events find themselves outside where outdoor lighting is required. Weather and climate can turn a lovely evening under the lights into a tragic event if the correct type of lighting is not used, therefore always use lighting specified for outdoor use if this is where the event will be held.

Outdoor rope lights sport a long list of pros when put up against outdoor string lights. Rope lights have some complexities in their design that enable them to display different settings, such as rapid blinking, slow runners, alternating colors, etc. The key feature in rope lighting is the plastic casing that surrounds the lights.